When it comes to making luxury cars, Germany, Italy, USA and UK
are ahead of manufacturers from other countries. However the
South Korea’s Hyundai is looking to have a piece of the cake.
The automaker is set to release their own luxury sedan ready to
compete with the likes of BMW, Mercedes and Audi. The vehicle
which will carry the Genesis G90 nametag will offer the best
technological innovations, high levels of convenience,
refinement and a dynamic performance according to the
automaker. Though the automaker says the Genesis G90 will be
the best in this class, I believe Hyundai is too optimistic
considering competitors in this segment.
The Genesis will be the company’s new global luxury brand and
the G90 will be its flagship vehicle which is replacing the
2017 Genesis G90 Exterior
The new 2017 Genesis G90 will be the first Hyundai luxury
sedan model to be based on the Athletic Elegance Styling design
language developed by the company’s Prestige Design Division.
The exterior features a harmonization of beauty and dynamism.
At the front, the Genesis will feature a crest-looking grille
fitted with the new winged emblem. Flanking the grille will be
a pair of LED headlights. At the rear, you will find a chrome
beltline bridge that integrates the vehicle’s dual exhaust
The new vehicle will be larger than the Equus; it stretches
204.9 inches long which is 8.4 inches longer than the Equus and
has a wheelbase of 124.4 inches an increase of 5.9
inches from the Equus.
2017 Genesis G90 Interior
In order to give the German luxury machines a run for their
money, the cabin is styled using the latest and most quality
materials in the market. Italian leather is the standard
upholstery material on the seats and the dash. Real wood is
also featured extensively. Passengers will love its comfortable
and luxurious seats. The driver’s seat is 22-way power
adjustable. The dash is also mounted with a 12.3-inch
touch-screen display which controls important information of
For convenience, occupants will be treated to a 3-zone
automatic air conditioning, wireless phone charging while
entertainment comes from a Lexicon premium acoustic system.
To compete with the other top ranging models, the G90 is
further equipped with the most up-to-date safety features. They
include blind spot monitoring, emergency braking featuring
pedestrian detection, driver alertness, adaptive headlights,
lane keep assist among others. In the domestic South Korea
market, the G90 will be offered with a semi-autonomous highway
mode but it is not clear if the function will be offered in the
U.S and other international markets.
Engine Specs and Performance
There will be a total of three different engines under the hood
of the 2017 Genesis G90. The base engine will be a 3.8 L, V-6
Engine rated at 311 hp and 293 lb-ft of torque.
The luxury sedan becomes the first Hyundai model to feature a
twin-turbocharged engine. The unit is a 3.3 L, V-6 engine which
produces 365 hp and 376 lb-ft of torque. The engine helps the
model run from 0-62 mph in 6.2 seconds.
Top-of-the range models will be equipped with a 5.0 L, V-8
engine capable of producing 420 hp and 383 lb-ft of torque.
This is the quickest engine propelling the sedan from 0-62 mph
in 5.7 seconds. All engines will be mated to an 8-speed
automatic transmission system that will send power to the front
wheels as standard, AWD will be offered as an option though.
Price and release date
Hyundai has not announced the prices of the Genesis G90 as of
this writing. However, the model is expected to cost cheaper
than its German competitors to attract more customers.
The vehicle is showcased at the 2016 North American
International Auto Show this month before going on sale later
this year probably during the second quarter.
Hyundai targets the big boys of the segment in the likes of the
BMW 7 Series , Lincoln
Continental and Audi A8.